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The NAI Releases the updated 2008 NAI Principles

The Network Advertising Initiative (NAI) has released an updated version of its NAI Principles self-regulatory standards. Below are links to documents related to this release:

We will continue to make updates to this site as we further develop the 2008 NAI Principles program. Please check back frequently to review implementation guidelines to be adopted as a supplement to the Code.

The NAI consulted with many business stakeholders during the development of these revised Principles. We appreciate all the feedback we received and wish to thank all of those that contributed to this process.

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