NAI in the News
Below are the most recent stories and press releases featuring the NAI, our policies and educational efforts, and our take on the industry and related policy issues:
6/05/17 The Network Advertising Initiative (NAI) Ensures Top Ad Companies Don't Collect Your Sensitive Browsing Information Without Consent (DatingAdvice.com)
5/31/2017 How publishers can increase engagement through a data-driven approach (ShareThis)
5/17/2017 Sheila Millar to Speak at NAI Summit on Data Privacy (Keller & Heckman LLP)
5/15/2017 Marketers, When Using Geofencing To Watch Consumers, Regulators May Be Watching You (AdExchanger)
5/10/2017 Exponential Taps Offline Location Data via Partnership with Cuebiq (Press Release)
4/24/2017 Students, professors have mixed opinions on targeted advertising (The Red & Black)
04/18/2017 With Its Updated Opt-Out Tool and Upcoming Summit, NAI is Empowering Members to Adapt to Online Advertising Trends (DealCrunch)
4/17/2017 Hackers using pixel tracking to build data for better phishing practices (Cyber Scoop)
04/14/2017 CardRates.com Features NAI in Article on Privacy in Interest-Based Advertising (CardRates.com)
4/13/2017 Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe (Mobile Marketing Watch)
4/6/2017 Self-Regulatory Organizations Launch New Version of IBA Choice Tool: Allows Opt-Out of Cookieless Tracking (JD Supra)
4/5/2017 NAI, DAA Unveil New Consumer Choice Tools for Interest-Based Advertising (Mobile Advertising Watch)
4/5/2017 Sending anti-abortion ads by phone is creepy, but not illegal (The Boston Globe)
4/4/2017 NAI, DAA launch new version of consumer choice tools (IAPP)
4/4/2017 NAI and DAA Launch New Opt-Out Tools (Lexology)
3/30/2017 Ad Groups Push for FCC Privacy Rule Reversal (Lexology)
3/29/2017 Augmented Reality and IoT: Enjoying the Ride, While Avoiding Legal Snafus (Inside Counsel)
3/24/2017 Coalition for Better Ads Publishes New Standards (AdWorld)
3/23/2017 In win for advertisers, loss for consumers, Senate votes to rollback broadband privacy rules (New Media)
3/23/2017 A New Coalition Of Online Advertisers Wants To Rid The Web Of Crap Ads (B&T Magazine)
3/22/2017 Senators Fighting Online Privacy Rules Take Money From Industry (Vocativ)
3/22/2017 Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform (Press Release)
3/22/2017 Datonics Recognized as Tier-1 Vendor by Publicis Groupe's Verified Program (Press Release)
3/20/2017 Ad Groups Press FCC To Revisit Broadband Privacy Rules (MediaPost)
3/8/2017 Smart Condoms Suggest More than a Day Without Women (CDT)
3/7/2017 Adbrain Partners with Eyeota to Create New Mobile Audiences (Press Release)
3/7/2017 IgnitionOne and Netmining Reach Platinum Partnership with LiveRamp, Amp Up Capabilities (Press Release)
2/21/2017 Cuebiq and Jumpshot Team Up to Measure Impact of Super Bowl LI Ads on Consumer Behavior (Press Release)
2/17/2017 Advertising Law - February 2017 #3 (JD Supra)
2/16/2017 Advertisers Push to Repeal FCC Privacy Rule (Lexology)
2/14/2017 FTC Report Reinforces the Rules for Cross-Device Tracking (JD Supra)
2/10/2017 FTC's New Staff Report Applies Privacy Principles To Cross-Device Tracking (Mondaq)
2/10/2017 Advertising Law - February 2017 #2 (JD Supra)
2/9/2017 FTC Publishes Cross-Device Tracking Report (Lexology)
2/9/2017 Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board (Press Release)
2/8/2017 This NYC Startup Just Raised $3.5M To Bring Location Data to Your Marketing Efforts (AlleyWatch)
2/6/2017 FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking (National Law Review)
2/6/2017 FTC Report Highlights Privacy Concerns and Best Practices for Cross-Device Tracking (Lexology)
2/6/2017 Cross-Device Tracking and the Trouble with Talkative Tech (JD Supra)
2/3/2017 FTC issues report and guidelines on cross-device tracking (Marketing Land)
2/2/2017 IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers (Press Release)
2/1/2017 Disclose and Follow Standards for Collection and Sharing of Customers' Online Behavioral Data (JD Supra)
2/1/2017 Ajit Pai and the FCC's Role in ISP Privacy Regulation under President Trump (Lexology)
1/30/2017 FTC Is On Track With Cross-Device Tracking Report (National Law Review)
1/30/2017 FTC Staff Releases Report on Cross-Device Tracking (JD Supra)
1/27/2017 Advertisers want Obama Era privacy rules repealed (Consumer Affairs)
1/27/2017 Cable & Phone Industries Tell Congress To Reverse New Internet Privacy Rule (Consumerist)
1/26/2017 New FTC Chair Has Warned Against Stricter Privacy Rules (AdAge)
1/26/2017 Cross-Device Tracking: An FTC Staff Report (National Law Review)
1/25/2017 FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share (Ad Exchanger)
1/25/2017 FTC Releases Cross-Device Tracking Report (National Law Review)
1/25/2017 FTC Has Issues with How Advertisers Track You Across Your Devices (NextGov)
1/25/2017 Increasing Demand for Accurate Location Triggers Skyhook's 2016 Growth (Press Release)
1/19/2017 Ad Groups Seek Reconsideration of FCC Privacy Rule (Lexology)
1/19/2017 Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering (Press Release)
1/11/2017 Smart TVs — Insights From FTC's Technology Workshop and DMA's Next-Generation TV White Paper (Lexology)
1/6/2017 Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking (Ad Exchanger)
1/5/2017 US Trade Associations and ISPs Petition FCC to Reconsider New Privacy Rules (National Law Review)
1/4/2017 Ad Industry Petitions FCC To Jettison Its Privacy Rules (Ad Exchanger)
1/4/2017 US ad trade associations file petition against FCC, stating it is in violation of the First Amendment (The Drum)
1/3/2017 Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement 'Onerous' (MediaPost)
12/29/2016 Norton Rose Fulbright Heads to PNG, Plus More Lateral Moves (The American Lawyer)
12/27/2016 FTC Settles with Targeted Digital Advertising Company over Supercookie Advertising Practices (JD Supra)
12/21/2016 For smart marketers today, 'It's the people, stupid' (CMO)
12/20/2016 Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies (AdExchanger)
12/20/2016 Netmining and Grapeshot Partner to Deliver Integrated Offering, Boosting Data Driven Marketing Performance (Press Release)
12/19/2016 Guidelines for Online Behavioral Advertising (JD Supra)
12/9/2016 Summary of the FTC's 12/7 Workshop on Smart TV and Thoughts for the Future (JD Supra)
12/8/2016 The FTC Has Its Eye On What Smart TVs Mean For Consumer Privacy (AdExchanger)
12/7/2016 Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies (Press Release)
11/17/2016 Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking (NJ Today)
11/17/2016 PushSpring Incorporating Cuebiq Location Data Into Its Audience Console (Press Release)
11/15/2016 IgnitionOne and Netmining Integrate With Screen6 For Expanded Cross-Device Insights, Targeting and Attribution (Press Release)
11/7/2016 Netmining Partners with LiveRamp, Delivers Enhanced Data Solution to Data-Driven Marketers and their Agencies (Press Release)
10/27/2016 Trick Or Treat: Cookies And Consumer Privacy In Online Advertising (JD Supra)
10/26/2016 Choozle Reveals Programmatic Adoption Tendencies of Advertising Agencies (Press Release)
10/25/2016 Commentary: Ad Industry: FCC Shouldn't Break A Privacy Model That Works (MediaPost)
10/24/2016 Former AOL Counsel, Big Data Expert Joins Venable as Partner in Privacy, Data Security Practice (Corporate Counsel)
10/23/2016 Google’s New Privacy Policy Allows Ads to Follow You Everywhere (Saving Advice)
10/21/2016 Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking (ProPublica)
10/20/2016 Advertisers Offer Broadband Privacy Alternative (Broadcasting & Cable)
10/20/2016 New Westfield World Trade Center Mall is a Draw for Both Tourists and Locals, Bringing Increased Visitors to Downtown NYC (Press Release)
10/19/2016 Ad Industry: Tough Privacy Rules Will 'Undercut' Internet Marketplace (MediaPost)
10/13/2016 Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017 (Press Release)
10/12/2016 FCC broadband privacy proposal draws dissent from marketing trade groups (Luxury Daily)
10/11/2016 A Change In Course For The Treatment Of Broadband Data (Law360)
10/11/2016 The NAI Helps Balance Consumer Privacy and the Advantages of Interest-Based Online Advertising (Deal Crunch)
10/11/2016 Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal (MediaPost)
10/11/2016 FCC proposals stun advertising trade organizations with broadening definition of 'sensitive data' (The Drum)
10/10/2016 Consumers Press For Right To Sue Turn In Federal Court (MediaPost)
10/6/2016 Cuebiq and GasBuddy Team Up to Boost Advertising and User Experience with Location-Based Data (Press Release)
10/5/2016 Opting Out Of Political Advertising: Not So Simple (Mondaq)
09/29/2016 Turn, Verizon Battle Users Over 'Supercookies' (MediaPost)
09/20/2016 Opting Out Of Political Advertising: Not So Simple (Ad Exchanger)
09/20/2016 StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data (Press Release)
09/19/2016 Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims (MediaPost)
09/16/2016 Procter & Gamble, Unilever, Google, Facebook and more form 'coalition for better ads' (The Drum)
09/16/2016 Google, P&G, industry groups try to repair broken consumer trust in online ads (Marketing Dive)
09/16/2016 Google, Facebook, P&G and other media giants launch Coalition for Better Ads (CMO Innovation)
09/16/2016 IAB welcomes Global Ad Coalition launch (Marketing.ie)
09/16/2016 P&G joins Google, others in launching Coalition for Better Ads (Cincinatti Business Courier)
09/15/2016 Ad Industry Bashes FCC's Privacy Proposal (MediaPost)
09/15/2016 FCC Chief Plans To Finalize Broadband Privacy Rules This Year (Media Post)
09/15/2016 Online Media Leaders Form Coalition to Improve Ad Standards (Research Live)
09/15/2016 Global Online Media Leaders Join Forces to Improve Consumer Ad Experience (Press Release)
09/15/2016 Google and 16 other companies have formed a coalition that wants to police ads on the web (Business Insider)
09/14/2016 Advertisers Push Back on FCC Broadband Privacy Plan (Broadcasting & Cable)
09/9/2016 Watchdogs To FCC: Don't Water Down Privacy Proposal (MediaPost)
09/1/2016 SunStar Strategic Names Bruce Morris, Digital and Financial Media Specialist, to Advisory Board (Press Release)
08/25/2016 FTC Chairwoman Tells Ad Networks: Respect Consumers' Choices (MediaPost)
08/25/2016 Appellate Court To Consider Reviving Turn 'Supercookie' Battle (MediaPost)
08/24/2016 Cuebiq and MediaMath Enter Data Partnership (Press Release)
08/3/2016 Verizon-Yahoo deal piques privacy watchdogs' concern (POLITICO: Morning Tech)
08/3/2016 Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools (GeoMarketing
08/3/2016 Network Advertising Initiative Touts New Member (Mobile Marketing Watch)
08/2/2016 People on the Move: Anthony Matyjaszewski (Washington Business Journal)
08/2/2016 People on the Move: Jurgen Van Staden (Washington Business Journal)
08/2/2016 Komendant leaves AHIP, Richardson joins APCO advisory board, Alston & Bird hires Leslie C. Overton (POLITICO Influence
08/2/2016 People – 08.02.2016 (Media Life Magazine)
07/28/2016 It's Time To Establish 'Best Practices' For Geo-Data And Privacy (GeoMarketing)
07/28/2016 Factual Joins The Network Advertising Initiative (MediaPost)
07/28/2016 Factual Joins the Network Advertising Initiative (Press Release)
07/28/2016 Skyhook Joins the Network Advertising Initiative (Press Release)
07/27/2016 InMobi's Illegal Location Tracking Debacle Is Just The Tip Of The Iceberg And Regulators Are Chomping At The Bit (AdExchanger)
07/26/2016 Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting (Press Release)
07/24/2016 Coming Soon: The Addressability Graph (AdExchanger)
07/22/2016 Hulu has joined this list of major platforms that ignore Do Not Track requests (Marketing Land)
07/21/2016 Cuebiq Brings Real-Time Footfall Attribution to Marketers; Partners with Leading DSPs and Agencies (Press Release)
07/6/2016 Broadband Privacy Proposal Threatens To 'Severely Burden' Consumers, ANA Says (MediaPost)
06/30/2016 NinthDecimal's New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape (Press Release)
06/28/2016 TapFwd Partners With Cuebiq to Bring Mobile-Specific Location Data to TapFwd's Mobile-First Data Management Platform (Press Release)
06/27/2016 InMobi's Illegal Location Tracking Debacle Is Just The Tip Of The Iceberg And Regulators Are Chomping At The Bit (Ad Exchanger)
06/24/2016 Coming Soon: The Addressability Graph (Ad Exchanger)
06/23/2016 Choozle Awarded Denver Business Journal's Best Places to Work (Press Release)
06/23/2016 Privacy Guru Pushes To Curb Broadband Providers (MediaPost)
06/16/2016 Verizon Users Want To Continue Privacy Battle With Turn In Court (MediaPost)
06/15/2016 Location Insights Company Cuebiq Joins NAI; Earns Privacy Seal of Approval (Press Release)
06/13/2016 Is All Personal Data Equal Under The Law? (Ad Exchanger)
06/6/2016 Datonics Broadens Data Offering with Newly Launched B2B Data Segments (Press Release)
06/1/2016 ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says (MediaPost)
05/20/2016 Delahunt for JetBlue, McGivern for Justice Action (POLITICO Influence)
05/17/2016 Choozle Appoints Eric Princen as Vice President of Engineering and Ashley Albrecht as East Coast Sales Director (Press Release)
05/12/2016 Is There A Conflict Of Interest Haunting Ghostery's Business Model? (Ad Exchanger)
05/12/2016 Verizon Fights Tough Broadband Privacy Proposal (MediaPost)
05/11/2016 Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1,200/Year; 85% Prefer Ad-Supported Internet to Paid (Press Release)
05/10/2016 Advertisers Warn Hill On FCC Broadband CPNI Item (Broadcast & Cable)
05/4/2016 Signal Joins the Network Advertising Initiative (NAI) (Press Release)
05/2/2016 FTC Guidance: Update Privacy Disclosures to Keep Pace with Advances in Online Tracking (Lexology)
04/26/2016 Coalition of Ad Industry Orgs Asks for More Time to Review FCC Privacy Proposal (JD Supra)
04/22/2016 FTC Wants Piece of Set-Top Privacy Enforcement (Broadcasting & Cable)
04/21/2016 Keeping Up with the Online Advertising Industry (Imperial Valley News)
04/21/2016 Ad Industry Asks For More Time To Consider FCC's Privacy Plan (Media Post)
04/13/2016 Ad Roundup: Location, data key to platforms (Biz Report)
04/13/2016 PlaceIQ Joins Network Advertising Initiative (Media Post)
04/12/2016 NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too (Media Post)
03/23/2016 Ad Industry Enforcer Issues Reminder That Notice and Choice Are Musts for Companies Engaged in Interest-Based Advertising and Native Advertising (Lexology)
03/22/2016 Adobe Announces Cross-Device Co-op to Enable People-Based Marketing (Press Release)
03/16/2016 Turn 'Supercookie' Battle Sent To Arbitration (Media Post)
01/14/2016 Varick Violated Privacy Code, Watchdog Says (Media Post)
For older news please see our archive.
NAI Press Releases
06/11/2015 Network Advertising Initiative (NAI) Elects New Board of Directors
10/22/2014 Statement by NAI Board on Marc Groman
03/20/2014 Network Advertising Initiative Adds Two Strategic Hires to its Staff
03/13/2014 NAI Announces Results of Largest Annual Member Compliance Review
10/02/2013 Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy
07/24/2013 The NAI Releases Mobile Application Code
06/04/2013 The NAI Announces 2013-2015 Board of Directors
05/21/2013 Remarks of Commissioner Maureen K. Ohlhausen at the NAI Summit
05/16/2013 The NAI releases Final 2013 Code of Conduct
03/01/2013 The NAI Releases Draft Code of Conduct for Public Comment
02/07/2013 The NAI Releases 2012 Compliance Report
02/14/2012 The NAI Releases 2011 Compliance Report
11/17/2011 FTC Chief Privacy Officer Marc Groman Appointed New Executive Director Of NAI
02/18/2011 Network Advertising Initiative Releases 2010 Compliance Report
10/04/2010 The NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon
12/30/2009 Network Advertising Initiative Releases 2009 Annual Compliance Report
11/05/2009 Network Advertising Initiative Releases Consumer Opt-Out Protector
07/02/2009 Network Advertising Initiative Applauds New Self-Regulation Principles by Industry Associations
04/10/2008 Network Advertising Initiative Proposes Updated Principles
01/01/2008 The NAI Announces 2008 Behavioral Advertising Principles Initiative